Campaign systems, mastheads, and category ads.
A local archive of the BAU, masthead, wine, and category campaign formats from my original ads page.
5.0 · BAU · Cuisine ads
BAU TOPICAL AND MH
The properties mentioned below are the ones that go live on regular basis: 5.0, BAU and Cuisine Ads.
BAU · Masthead
BAU AND MH
These properties are used for specific campaigns and sometimes collaborate with movies or a new brand launch.
Wine · Masthead
WINE MAST HEAD
Wine mast heads are custom designed for liquor brands with internal guidelines and SOPs.
Wine · MXN
WINE MXN
This is an extension of Wine Category which also follows Swiggy internal guidelines and the specific brand requirements.
High-speed campaign
CRAZY DEALS
This property is a special campaign that offers bigger and better offers than normal.
Deal-led campaign
MAAD DEALS
This property is similar to Crazy Deals, built for strong offer visibility and fast campaign recall.
Curation cluster
POPULAR CURATION CLUSTER
A clustered campaign format for grouping popular properties while keeping hierarchy and scanning clear.
Micro-format
TOOL TIP
A small-format campaign communication designed to explain, nudge, or clarify without slowing the user down.
AI image production
AI IMAGE GENERATION
AI image generation for seamless property creation while maintaining perspective, food imagery, uniform colour, and cutlery texture.