How this page can evolve
The clean crop solves the visual problem immediately: the project reads like a designed case study instead of one oversized image.
The next step, when you want it, is to break the original visual artifact into proper editorial sections: context, problem, audience, user flow, interface decisions, and outcome. That would make Sportify as responsive and readable as Ollie and Teams while still preserving the original design work.
Preserve the visual artifact, but let the page do the storytelling.